"We Made All the Classic Entrepreneur Mistakes" - Guillaume Portalier (Waalaxy)
December 21, 2022
COO & Co-Founder of Waalaxy, a LnkedIn automation tool, Guillaume Portalier discusses the difficulties in starting and running a SaaS business especially when technology is ever evolving!
Guillaume shares his insight on the importance of using LinkedIn as a tool for businesses, particularly in the digital age. He discusses the challenges of traditional prospecting methods and how automating certain processes can help save time and resources, without sacrificing authenticity.
There's also plenty of failure along the way, and even the method for discovering Waalaxy's usefulness, is inspiring! He sheds light on the benefits of utilizing LinkedIn's algorithms to target and connect with the right prospects, organically. Plus, we geek out a bit on AppSumo!